"For nearly forty years, J.D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want.  In his first book, Why Is Everyone Smiling, Paul Spiegelman drives right to the core of the solution...focusing on people; building a culture of customer satisfaction from the top down; and empowering employees to do the right thing.  As a result, his customers are not only satisfied, but are true "advocates," with an almost religious zeal about his company.  What really drives business is the human touch, and Paul has the touch.”

James D. Power IV
Executive Vice President, J.D. Power and Associates
Co-author of Satisfaction: How Every Great Company Listens to the Voice of the Customer

"Anyone who reads my columns in Modern Healthcare knows how much I respect customer service.  Customer service starts with great leadership, yet too many executives are so mesmerized by their own success that they forget the basics.  Paul Spiegelman "gets it" and knows that the basics is all that matters.   In his book WHY IS EVERYONE SMILING?, he compassionately explains that the key to business success can be simply traced to how you treat your own people.  In the healthcare industry, we haven't been known for stellar customer service, but the landscape is changing and we have to change with it.  We are so fortunate to have a business leader in our great industry that can help lead the way."

Chuck Lauer
Author, Motivational speaker and former publisher of Modern Healthcare

"As a longtime leader at Southwest Airlines, and as someone whose leadership responsibilities include safeguarding and perpetuating our unique culture by supporting employees and “looking after the family,” I was delighted to find a like-minded leader when I had the privilege of getting to know Paul Spiegelman.  When it comes to respecting and valuing the most important resource in any business—its people—Paul “gets it.”  He not only “gets it,” he does it.  A visit to Beryl  makes clear that he puts feet to his words—it’s a warm, friendly environment in which the creativity, productivity, and unique contributions of each individual are recognized and appreciated.  How exciting that he is sharing in this book the mindset and strategies that have resulted in Beryl’s phenomenal success!"

Cynthia Williams Young
Director, Internal Customer Care, Executive Office, Southwest Airlines, Dallas, Texas

“In my book Hardwiring Excellence, I define business excellence as a commitment to purpose, worthwhile work and making a difference. I travel the country teaching hospital CEOs that their best chance of success is to focus on their own people and develop a culture of service. I would encourage each one of them to take a few pages out of Paul's book. I am confident health care leaders will use the information to make healthcare even better.”

Quint Studer
Founder and CEO, Studer Group  

“Why Is Everyone Smiling is the right question to ask—and if you can’t answer that question, read this book! Paul Spiegelman has captured what it takes to turn everyday business into a powerful and positive business experience for his people and into a powerful and profitable business as a result. How can you not smile when you work for, are served by, and interact with a business that understands and lives by the simple truths about how to bring out the best in its people? This is a must-read for any business leader who has looked in all the wrong places to find answers for their toughest business problems.”

Larry Peters
Professor of Management, Neeley School of Business, Texas Christian University

"Is he crazy? No question! Does he really make bizarre videos to inspire and motivate? You bet! Are his efforts achieving results? Absolutely! Paul and the team at Beryl continue to move the organization to the next level through a series of strategies and tactics that are innovative and creative. More importantly, they are possible for any other organization … only if they are committed to excellence."

Britt Berrett
President and CEO, Medical City Dallas Hospital

"Why is Everyone Smiling? provides real-world insights and applications that are lacking in most business books today.  No theory here.  Spiegelman punches his success factors with fresh, front-line tools and experiences that can help every leader create bigger smiles.... and profits!"

Lee J. Colan, Ph.D.
Author, Sticking to It:  The Art of Adherence

“One of the best leadership books I have read - lucidly written, and genuinely touching and heartwarming”

Abir Sen
Co-Founder & Chief Strategy Officer, RedBrick Health

“When I wrote the book Contagious Success in 2004, I couldn’t help but profile what Paul Spiegelman and his team at Beryl have accomplished with their company culture. I am thrilled that he has now told the whole story, so others can learn from his simple, yet measurably successful approach.”

Susan Lucia Annunzio
President and CEO, Center for High Performance